Founding a startup – is globalization the necessary step?

If you are a person founding a startup, you surely have a lot of things on your mind.

  • Is your product or service actually needed?
  • How will you organize the financial part of the project?
  • How to handle and plan marketing strategy?

But one of the most important thing is making a plan of globalizing and internationalizing your service. And why is that important, you might ask.

Well, globalizing your company opens doors for many cooperations, developments inside the project and overall, it leads to better marketing of your product. Globalization of startup creation should start early because, if you have internet, you have a necessary tool to do it.

Why to globalize your startup?

In almost all new startups, especially the ones that have started flourishing in this century, political borders do not exist. Entrepreneurs urge to make an international and global environment in their inner organization. There are a few reasons for that:

  • Not settling for something that is near you physically but not as good in quality
  • Finding the best people for certain missions from other countries
  • Learning to manage operations from distance, but faster than it would be in person

How to globalize your startup?

You can, as a young entrepreneur, use internet to search for the best manufacturing location. It doesn’t have to be close to you, it doesn’t even have to be the continent you are in. The most important thing to do is organizing the people involved. How to find the best professionals for the certain mission? By using Upwork or LinkedIn. You can do a small research on who is the best by their CV, and then after a short investigation, do the interview with the best ones. Learning to manage operations from distance is not easy, but it is doable. Also, it doesn’t take much of your time, and you can handle your team just like they are in the same office as you are. If not even better.

What are the main challenges when it comes to globalizing the startup?

  1. Distance
  2. Organization
  3. Multinational environment

These are the three, we can say greatest challenges in reaching globalization.

Handling the distance cannot be so tough considering we have more than enough ways to communicate with people. The first example is Skype as the simples way of communication with colleagues. But it might as well be WhatsApp where you can make a group chat with your team. Of course, you should make team buildings during the company’s evolution. But the ways of communication are so progressed now that distance shouldn’t fear you. What you get is a competitive spirit in your team and a multinational environment. If you are a young entrepreneur (and a millennial), you know that doing business with millennials and being a millennial considers strong multicultural background. Millennials are used in working with people from different countries, stories and ways of life. That is why it makes it easier to keep the international spirit spreading in your team.

So, what do you gain by globalizing your startup?

  • New, international knowledge
  • Lower cost of some activities
  • Foreign sales

But it is not all. By involving international spirit to your company, the spirit of diversity in your team can just better every person of the team.

If you need any advice, feel free to contact Casper Ravn-Sørensen. And if you have an idea of a project, please fill in the form here, and you will be contacted as soon as possible.

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